Big Pharma`s Big Advertising

"Natural supplements like marine phytoplankton, brown seaweed extract & Australian fucoidan, a good quality powdered greens in some cases may be worth trying first before turning to big pharmaceutical $$ drugs.   Sometimes also changing your diet & lifestyle can have a significant impact on your total health & longevity." Chris, Ultra Health Store

marine phytoplankton may be better than some drugs

Orthomolecular Medicine News Service, December 31, 2017

Big Pharma's Big Advertising
That "scientific aura" really moves the merchandise

Commentary by Ralph Campbell, MD

(OMNS Dec 31, 2017) TV advertising and magazine advertising---sometimes 2 to 3 standard pages for a single drug---is expensive. So why do the drug manufacturers do it? Simple-- because it is effective. Advertising experts carefully construct their ads for a specific TV audience or reader. Evening news watchers are subjected to an array of ads aimed at older citizens for the treatment of many health problems, especially the big ones----heart disease, diabetes, Alzheimer's and cancer----problems of this older generation that is most apt to tune in. Sports watchers are subjected to a quite different set of ads. You don't see ads for the benefits of adequate doses of essential nutrients -- because they can't be patented and in most cases they work better than drugs in treating progressive diseases.[1,2]

Format of the ad

Remarkably, the evening news drug ads all have the same format. A trade name and the generic name are presented, both of which have a clever scientific ring to them. In lay terms, we are told what the drug is expected to do. Then a new, gentler, soothing voice that is many decibels softer chimes in announcing the adverse effects. All through the laundry list of adverse effects, we witness the recipient of the drug exhibiting tremendous enthusiasm for life as he/she partakes in fun things like parties or picnics and the most popular, romping with the family dog. Steven Colbert writing in the Reader's Digest offered this: "Sometimes I wish I had more health problems, because the people in pharmaceutical ads have more picnics than I do."

The soothing voice drops even lower and accelerates when it slides over serious adverse effects, such as "occasional death". Many of these drugs can cause angioedema, a very serious condition that constricts the airway and must be treated promptly with adrenaline. The admonition is: "If trouble breathing, call your doctor immediately or go to an emergency room". One problem with this: If you live out in the sticks, you might not get a hold of your doctor or get to the emergency room soon enough to prevent death. The drug manufacturers know full well that treatment of autoimmune diseases with drugs may depress a necessary immune response that would encourage a number of serious diseases, so they must include the message "tell your doctor if you have---". Even though some of the possibilities will be ruled out by tests (Tb, Hepatitis B), others might slip by. What may be puzzling is that the modern doctor has access to all the electronic medical history; so one wonders, why he/she has to be told? Finally there is the exhortation, "Ask your doctor about so and so", the implication being, I would like your opinion, doctor, but I want this drug.

Benefits of essential nutrients not advertised

Knowledge of the nutritional basis for many progressive diseases in the older generation is not widely understood by doctors as they were not taught this subject in medical school and don't have the time to keep up with the recent literature. Adequate doses of vitamins, minerals, and other essential nutrients can prevent or reverse many of the diseases mentioned in TV ads, but as they can't be patented, there is no rationale to produce ads extolling their benefits. The digestive system of older individuals can't absorb nutrients as well as it once did, so virtually all the older generation needs to consume a larger dose of nutrients from their diet. Rheumatoid arthritis can be successfully treated by natural remedies such as vitamin and mineral supplements and avoiding the food groups that cause flare-ups. [3]

Medical lingo

The use of medical lingo and acronyms appears to be an attempt to gain public trust by placing the patient on par with the physician. For example the term COPD (chronic obstructive pulmonary disease) is currently in wide use, almost a household term. By emphasizing that the acronym "is what doctors call..." puts the TV viewer on par with the doctor. Acronyms for certain test results further the cause. Add blind trust for the overseeing government agencies, such as the Federal Drug Administration (FDA), and many, after believing that they now know all they need to know about a drug or the disorder, surrender their curious, discerning attitude for a complete sell out. Doctor, go ahead. Do what you think is best but please prescribe the best drug.

Auto-immune disease

Here are examples: Immuno-suppression drugs, often used to treat rheumatoid arthritis, are of much concern. Four years ago in this class there was only Humira, (medical name, adalimumab). Names for drugs are selected for their sound byte; being hard to pronounce adds to the scientific color, and "mab" at the end means "monoclonal antibody" (a form of antibody sold as a drug). If used to treat one autoimmune disease (in which the immune system goes a little crazy and begins attacking healthy tissues) it might invite another to flare up. This must be fully explained to the patient. I credit the attempt to tell the TV viewer about its mechanism of action---"a tumor necrosis factor blocker which reduces inflammation." But the Humira ad may be a winner in listing the most adverse events, the most serious being: "may cause a fast growing type of lymphoma", "may develop serious (and sometimes fatal) infections", or "may interfere with normal blood clotting (coagulation)". After this advice, the ad goes on with "stay away from sick people and avoid activities that may increase your chance of bleeding". For example, maybe avoid opening child-proof packaging with scissors or knife. This drug may also take the prize for the most "tell your doctor" disorders: chronic infections, Hepatitis B, congestive heart failure, numbness or tingling or Multiple sclerosis, Guillain-Barre syndrome. No vaccinations while on this drug, and don't use in those under two years of age, or if nursing, since "it isn't known if it will harm the baby". I suspect that by FDA rules, these warnings are mandatory. But in abiding by the requirement to post warnings on the container, they're printed so small that even the keenest of eyes needs a magnifying glass.

As soon as a drug goes generic (when its patent runs out), a new, similar one will take its place. There is often an active advertising campaign attempting to prove the superiority of the new one over its predecessor. The newer immuno-suppressor drug is Xeljanz/Xeljanz XR, used specifically for rheumatoid arthritis. The XR form is a sustained, slow release form of the drug. The same warnings as for Humira, including the possibility of developing lymphoma, are listed, plus a few more--"may develop skin cancer, shingles or liver problems"---and a bad one--"may cause perforation of stomach or intestine, especially if used with aspirin or other NSAI drugs. During treatment avoid receiving a live virus vaccination (not all vaccines)". The European Medicines Agency (counterpart of our FDA) doesn't find sufficient evidence of effectiveness of this drug. Are they smarter than we are, or are they just more honest in their research?

The newest kid on the block in this category is Taltz or ixekizumab (can you pronounce that?) Again, the "tell your doctor if you have" list is long: Tb, Chron's disease, ulcerative colitis, recent infection, allergies, medicines you are taking, if pregnant or plan on getting pregnant. The adverse effects are similar to the other drugs, but in the TV ad for Taltz they do a better job of explaining how it makes one more susceptible to infection: "It may cause neutropenia, a reduction of the white blood cells that fight infection". They were diligent in finding more adverse effects than Humira but they provide these comforting words: "Your doctor may be able to tell you how to prevent or reduce some of these side effects." They have calculated the incidence rate for a few of these: Pain and erythema (redness), 10-17%, respiratory problems, 10% or more. But they do not know the incidence rate of the most serious, angioedema. This drug might win the prize for having the most and the worst adverse effects. If one is going to a doctor who is unaware of the conditions listed here, it would be better to switch to a doctor who listens carefully and will take the time to look at the electronic medical record.


Type II diabetes and pre-diabetes can be effectively treated with nutrition and some types of fasting. [4] Autoimmune type I diabetes may require insulin but can be greatly ameliorated with proper nutrition and exercise. To get the balance right can take some focused effort by doctor and patient. If the diet includes a large proportion of leafy green and colorful vegetables, and adequate doses of all the essential nutrients including vitamins C, D, E, the B vitamins, omega-3 fatty acids, and minerals such as zinc and magnesium along with an adequate amount of beneficial exercise, the conditions that initiate diabetes in individuals with metabolic syndrome can be prevented, even in the absence of drug treatment. But you will probably not see this information in extravagently-produced TV ads.

There are many ads for glucose lowering drugs since so many Americans have been given a diagnosis of Type II diabetes or pre-diabetes. Toujeo is simply a long-acting insulin and may occasionally be used for Type II diabetes but is mostly for the auto-immune, Type I. Since it is designed to lower the blood glucose level, an overdose will produce hypoglycemia. Adverse events include: May cause dehydration (as does diabetes), because glucose in the urine requires water to go with it. They describe the symptoms as feeling weak or dizzy, especially when standing up. May cause infection of bladder and genitals. (Urine with a high glucose concentration promotes the growth of thrush, a fungal infection.) Again, the "tell your doctor if you've had" list is extensive: liver or kidney disease, bladder cancer or infection, low blood pressure, heart problems, pancreas problems or if on a low-salt diet or drink alcohol. Barely mentioned is ketoacidosis in which the diet or the body's glucose metabolism is so out of whack that the body has to metabolize fat in order to supply the brain with enough glucose to maintain life.

Metformin, the most popular blood glucose level lowering drug at that time, had a problem with lactic acidosis, a condition that can lead to muscle wasting. The seriousness of it led the FDA to put a black box warning on it. The normal way glucose metabolism works is to have a by-product of glucose metabolism, lactic acid, processed in the liver to turn it back into pyruvate which can enter the energy producing cycle (Krebs cycle). By Inhibiting this process, there can be profound effects, including muscle wasting. The "black box" warning is no longer present. Buyer beware.

I have saved the worst as the last. Victoza is an injectable glucose lowering drug. The ads make it clear that the drug is not a substitute for insulin, yet they make no attempt to explain just how it works. It, too, claims that withproper diet and exercise, it may work. This weak recommendation is countered with "may cause thyroid problems or cancer or pancreatitis" (prompting a warning to notify the doctor if severe "stomach" ache).

Blood pressure

High blood pressure can be prevented by optimizing the health of blood vessels. The strength and elasticity of arteries is supported to a large extent by collagen, the most common structural protein of the body. However, to maintain collagen in excellent shape, the diet must contain adequate daily doses of vitamin C, which is a necessary co-factor for crosslinking collagen into a strong 3D matrix. Both vitamin C and E have been shown to support artery health and prevent high blood pressure. [1,5-8] Vitamin C is water soluble and so is widely available to arteries, veins and organs through the blood. Vitamin E, an antioxidant synergistic with vitamin C, is fat-soluble so it is distributed in cellular membranes throughout the body. These are helpful in doses ramping up to 3000 mg vitamin C per day in divided doses, and 400-1200 IU vitamin E per day. Magnesium and zinc are also beneficial in preventing high blood pressure. Many people are deficient in these essential minerals.[9,10] Supplements of magnesium are commonly taken at doses of 300-600 mg/day, and zinc is commonly taken at doses of 15-50 mg/day. The chloride form of magnesium is absorbed best, minimizing the laxative effect seen with other forms. Along with supplements of magnesium, vitamin D is often recommended (2000-5000 IU/day) because many people are deficient especially during the winter and spring.[9,11] Many people are deficient in these essential nutrients, and taking supplements over several months can normalize high blood pressure, often dropping it by 20% - 30%.

There are many blood pressure lowering drugs on the market which work in different ways. Currently a popular one is Lisinopril, an ACE (angiotensin converting enzyme) inhibitor. Angiotensin is produced by the kidneys to promote a normal blood pressure (neither too high nor too low), but it sometimes forces blood pressure too high. Thus the perceived need for a drug that calms it down. If the drug does too good a job and blood pressure drops too far, the desired effect becomes an "adverse effect". Another category is the Beta blockers, that block the chemicals released by the sympathetic nervous system, like the hormones adrenalin and norepinephrine that elevate blood pressure and are released in response to stress. The problem is that the drug can't block just one of these hormones' actions. So, Beta blockers are known to produce adverse effects -- as with ACE inhibitors, an overdose can produce hypotension. This group of drugs needs to be prescribed by a doctor in close contact with the patient, since the effects of these drugs can vary with individuals. The starting dose should always be low. If it isn't doing the expected job, increase the dose. Some patients need four times the starting dose; others find the lowest dose works the best. Of course, if it is causing any serious effects, a different drug needs to be considered. But (though most doctors will not tell you) before trying drugs to lower blood pressure, you should try an excellent diet that includes adequate doses of vitamins C, D, and E along with essential minerals such as zinc and magnesium.[1,5-11]


Blood clots are increasingly common in the older generation. They can cause ischemic strokes which are the most common type.[12] Vitamin E is known to lower the risk for clotting by slowing the aggregation of platelets in the blood.[13] Although vitamin E, as well as the anticoagulant drugs, can increase the risk of hemorrhagic stroke, vitamin C lowers the risk of hemorrhagic stroke by helping to maintain artery strength.[5,6,14] Vitamin C can regenerate oxidized vitamin E, so vitamins C and E work synergistically to prevent high blood pressure and both types of stroke. Although doctors may advise avoiding supplements of vitamin E for patients taking an anticoagulant to prevent strokes, it is often preferable to take vitamin E (400-1200 IU/day), but under the doctor's care reduce the dose of the anticoagulant drug instead. Along with an excellent diet containing lots of colorful vegetables, supplements of vitamin C and E are safer and more effective in preventing strokes than drugs.

Ads for anticoagulants provide a "scientific aura" by promoting their effect on "DVT" and "PE" (acronyms for deep vein thrombosis and pulmonary embolism). But ironically, that aura is countered when the ad calls the drug a "blood thinner" (very much a "lay" term). The only way to "thin the blood" is to take excessive water -- which can lead to low sodium (hyponatremia), a serious life-threatening condition.

The very widely used warfarin demands consideration of vitamin K intake that can dampen the effect of the medicine. Testing the prothrombin time (prothrombin is the enzyme that initiates coagulation and depends on vitamin K as a co-factor) allows the doctor to be certain the dose is not too high. But doctors will often give the patient a choice of two different recommendations: 1) Totally eliminate vitamin K from the diet, or 2) Adjust the dose of the warfarin, not the diet. The ads for the newer drug, Xarelto, tell of its superiority over warfarin in that it works with a different mechanism than warfarin to avoid the concern about vitamin K. Ads for both drugs warn that they increase the risk of bleeding. Obviously there are times when slowing coagulation is not a good thing, for example (as mentioned above) opening a child-proof package with a sharp object, slipping on the ice, banging your head hard which may cause bleeding in the brain (cephalhematoma). Also, inhibiting the clumping effect of platelets with a daily aspirin can bring about a similar result, but in many people aspirin taken long term is damaging to the gut. Commonly, both drugs are taken at the same time, which may increase the risk of bleeding.


Compared to these drugs, vitamin E used as an anti-coagulant (often taken as described above with vitamin C, vitamin D, magnesium, and zinc) has an excellent safety record.[15] Adequate nutrition can prevent and reverse many progressive diseases without the use of drug treatment. Supplements of essential nutrients can help, when used in adequate doses and with knowledge about possible contra-indications. In many cases vitamin and mineral supplements are safer and more effective than drugs.[16,17] They cost less but you won't find them advertised like drugs on TV.


To learn more

Angell M. THE TRUTH ABOUT THE DRUG COMPANIES. NY: Random House, 2004. Reviewed at

Also: Angell M. Is academic medicine for sale? N Engl J Med. 2000 May 18;342(20):1516-8.

Rigged Trials: Drug Studies Favor The Manufacturer



1. Case HS. (2017) Orthomolecular Nutrition for Everyone: Megavitamins and Your Best Health Ever. Basic Health Pub. ISBN-13: 978-1681626574

2. Smith RG., Penberthy T. (2015) Vitamin Cure for Arthritis. Basic Health Pub. ISBN-13: 978-1591203124

3. Scientist Reveals Which Natural Treatments for Rheumatoid Arthritis may boost your health.

4. Brighthope I. Vitamin cure for diabetes. (2012) Basic Health Pub ISBN-13: 978-1591202905

5. Shargorodsky M., Debby O., Matas Z., et al. Effect of Long-Term Treatment with Antioxidants (Vitamin C, Vitamin E, Coenzyme Q10 and Selenium) on Arterial Compliance, Humoral Factors and Inflammatory Markers in Patients with Multiple Cardiovascular Risk Factors. Nutr Metab (Lond) 2010, 7:55.

6. Kurl S., Tuomainen TP., Laukkanen JA., et al. Plasma Vitamin C Modifies the Association between Hypertension and Risk of Stroke. Stroke 2002, 33:1568-1573.

7. Levy TE. Stop America's #1 Killer: Reversible Vitamin Deficiency Found to be Origin of All Coronary Heart Disease. Henderson, NV: LivOn Books, 2006.

8. Hickey S., Saul AW. Vitamin C: The Real Story, the Remarkable and Controversial Healing Factor. (2015) Basic Health Pub ISBN-13: 978-1591202233.

9. Dean C. The Magnesium Miracle (2017) Ballantine Books, ISBN-13: 978-0399594441.

10. Sardi W. The Hidden Mineral Deficiency that Induces Hypertension.

11. Grant WB. The Top 18 Vitamin D Papers in 2015-2016.

12. Centers for Disease Control and Prevention. (CDC), Types of Stroke.

13. Steiner M. Vitamin E, a modifier of platelet function: rationale and use in cardiovascular and cerebrovascular disease. Nutr Rev. (1999) Oct;57:306-309.

14. Schürks M., et al. Effects of Vitamin E on Stroke Subtypes: Meta-Analysis of Randomised Controlled Trials. BMJ 341(Nov 4, 2010):c5702.

15. Saul AW. (2011) Vitamin E Attacked Again Of Course. Because It Works.

16. Hoffer A., Saul AW Orthomolecular Medicine for Everyone: Megavitamin Therapeutics for Families and Physicians. Basic Health Pub (2008) ISBN-13: 978-1591202264

17. Saul AW. (Ed), Orthomolecular Treatment of Chronic Disease: 65 Experts on Therapeutic and Preventive Nutrition. Basic Health Pub (2014) ISBN-13: 978-1591203704


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Editorial Review Board:

Ilyès Baghli, M.D. (Algeria) 
Ian Brighthope, M.D. (Australia) 
Prof. Gilbert Henri Crussol (Spain) 
Carolyn Dean, M.D., N.D. (USA) 
Damien Downing, M.D. (United Kingdom) 
Michael Ellis, M.D. (Australia) 
Martin P. Gallagher, M.D., D.C. (USA) 
Michael J. Gonzalez, N.M.D., D.Sc., Ph.D. (Puerto Rico) 
William B. Grant, Ph.D. (USA) 
Tonya S. Heyman, M.D. (USA) 
Suzanne Humphries, M.D. (USA) 
Ron Hunninghake, M.D. (USA) 
Michael Janson, M.D. (USA) 
Robert E. Jenkins, D.C. (USA) 
Bo H. Jonsson, M.D., Ph.D. (Sweden) 
Jeffrey J. Kotulski, D.O. (USA) 
Peter H. Lauda, M.D. (Austria) 
Thomas Levy, M.D., J.D. (USA) 
Stuart Lindsey, Pharm.D. (USA) 
Victor A. Marcial-Vega, M.D. (Puerto Rico) 
Charles C. Mary, Jr., M.D. (USA) 
Mignonne Mary, M.D. (USA) 
Jun Matsuyama, M.D., Ph.D. (Japan) 
Dave McCarthy, M.D. (USA) 
Joseph Mercola, D.O. (USA) 
Jorge R. Miranda-Massari, Pharm.D. (Puerto Rico) 
Karin Munsterhjelm-Ahumada, M.D. (Finland) 
Tahar Naili, M.D. (Algeria) 
W. Todd Penberthy, Ph.D. (USA) 
Jeffrey A. Ruterbusch, D.O. (USA) 
Gert E. Schuitemaker, Ph.D. (Netherlands) 
Thomas L. Taxman, M.D. (USA) 
Jagan Nathan Vamanan, M.D. (India) 
Garry Vickar, MD (USA) 
Ken Walker, M.D. (Canada) 
Atsuo Yanagisawa, M.D., Ph.D. (Japan) 
Anne Zauderer, D.C. (USA)

Andrew W. Saul, Ph.D. (USA), Editor-In-Chief
Robert G. Smith, Ph.D. (USA), Associate Editor
Helen Saul Case, M.S. (USA), Assistant Editor
Ralph K. Campbell, M.D. (USA), Contributing Editor
Michael S. Stewart, B.Sc.C.S. (USA), Technology Editor
Jason M. Saul, JD (USA), Legal Consultant

Plant Based Diet? Think About This.....

The Hunger Argument

Number of people worldwide who will die as a result of malnutrition this year: 20 million 
Number of people who could be adequately fed using land freed if Americans reduced their intake of meat by 10%: 100 million 
Percentage of corn grown in the U.S. eaten by people: 20 
Percentage of corn grown in the U.S. eaten by livestock: 80 
Percentage of oats grown in the U.S. eaten by livestock: 95 
Percentage of protein wasted by cycling grain through livestock: 90 
How frequently a child dies as a result of malnutrition: every 2.3 seconds 
Pounds of potatoes that can be grown on an acre: 40,000 
Pounds of beef produced on an acre: 250 
Percentage of U.S. farmland devoted to beef production: 56 
Pounds of grain and soybeans needed to produce a pound of edible flesh from feedlot beef: 16

The Environmental Argument

Cause of global warming: greenhouse effect 
Primary cause of greenhouse effect: carbon dioxide emissions from fossil fuels 
Fossil fuels needed to produce meat-centered diet vs. a meat-free diet: 3 times more 
Percentage of U.S. topsoil lost to date: 75 
Percentage of U.S. topsoil loss directly related to livestock raising: 85 
Number of acres of U.S. forest cleared for cropland to produce meat-centered diet: 260 million 
Amount of meat imported to U.S. annually from Central and South America: 300,000,000 pounds 
Percentage of Central American children under the age of five who are undernourished: 75 
Area of tropical rainforest consumed in every quarter-pound of rainforest beef: 55 square feet 
Current rate of species extinction due to destruction of tropical rainforests for meat grazing and other uses: 1,000 per year

The Cancer Argument

Increased risk of breast cancer for women who eat meat daily compared to less than once a week: 3.8 times 
For women who eat eggs daily compared to once a week: 2.8 times 
For women who eat butter and cheese 2-4 times a week: 3.25 times 
Increased risk of fatal ovarian cancer for women who eat eggs 3 or more times a week vs. less than once a week: 3 times 
Increased risk of fatal prostate cancer for men who consume meat, cheese, eggs and milk daily vs. sparingly or not at all: 3.6 times.

The Cholesterol Argument

Number of U.S. medical schools: 125 
Number requiring a course in nutrition: 30 
Nutrition training received by average U.S. physician during four years in medical school: 2.5 hours 
Most common cause of death in the U.S.: heart attack 
How frequently a heart attack kills in the U.S.: every 45 seconds 
Average U.S. man's risk of death from heart attack: 50 percent 
Risk of average U.S. man who eats no meat: 15 percent 
Risk of average U.S. man who eats no meat, dairy or eggs: 4 percent 
Amount you reduce risk of heart attack if you reduce consumption of meat, dairy and eggs by 10 percent: 9 percent 
Amount you reduce risk of heart attack if you reduce consumption by 50 percent: 45 percent 
Amount you reduce risk if you eliminate meat, dairy and eggs from your diet: 90 percent 
Average cholesterol level of people eating meat-centered-diet: 210 mg/dl 
Chance of dying from heart disease if you are male and your blood cholesterol level is 210 mg/dl: greater than 50 percent

The Natural Resources Argument

User of more than half of all water used for all purposes in the U.S.: livestock production 
Amount of water used in production of the average cow: sufficient to float a destroyer 
Gallons of water needed to produce a pound of wheat: 25 
Gallons of water needed to produce a pound of California beef: 5,000 
Years the world's known oil reserves would last if every human ate a meat-centered diet: 13 
Years they would last if human beings no longer ate meat: 260 
Calories of fossil fuel expended to get 1 calorie of protein from beef: 78 
To get 1 calorie of protein from soybeans: 2 
Percentage of all raw materials (base products of farming, forestry and mining, including fossil fuels) consumed by U.S. that is devoted to the production of livestock: 33 
Percentage of all raw materials consumed by the U.S. needed to produce a complete vegetarian diet: 2

The Antibiotic Argument

Percentage of U.S. antibiotics fed to livestock: 55 
Percentage of staphylococci infections resistant to penicillin in 1960: 13 
Percentage resistant in 1988: 91 
Response of European Economic Community to routine feeding of antibiotics to livestock: ban 
Response of U.S. meat and pharmaceutical industries to routine feeding of antibiotics to livestock: full and complete support

The Pesticide Argument

Common belief: U.S. Department of Agriculture protects our health through meat inspection 
Reality: fewer than 1 out of every 250,000 slaughtered animals is tested for toxic chemical residues 
Percentage of U.S. mother's milk containing significant levels of DDT: 99 
Percentage of U.S. vegetarian mother's milk containing significant levels of DDT: 8 
Contamination of breast milk, due to chlorinated hydrocarbon pesticides in animal products, found in meat-eating mothers vs. non-meat eating mothers: 35 times higher 
Amount of Dieldrin ingested by the average breast-fed American infant: 9 times the permissible level

The Ethical Argument

Number of animals killed for meat per hour in the U.S.: 660,000 
Occupation with highest turnover rate in U.S.: slaughterhouse worker 
Occupation with highest rate of on-the-job-injury in U.S.: slaughterhouse worker

The Survival Argument

Athlete to win Ironman Triathlon more than twice: Dave Scott (6 time winner) 
Food choice of Dave Scott: Vegetarian 
Largest meat eater that ever lived: Tyrannosaurus Rex (Where is he today?)


Cancer Can Be switched On/ Off By Diet

Casein is a Carcinogen - Casein is the Protein In Dairy, it is also strongly linked to Auto Immune Diseases & Cardiovascular Disease. 

Everyone Should Read The China Study by PHD Scientist T. Colin Campbell -at least 3 Times!  It is appalling that our medical/health practitioners have largely ignored this compelling, substantial and conclusive scientific research.  I find it shocking that people ignore the fact our DNA has been mapped and is 99% the same as Chimpanzee - our diet should be similar. We have a herbivore digestive tract, teeth for grinding not ripping flesh - an organic whole food diet is the answer to our health woes. 


T. Colin Campbell (born, January 1, 1934) is an American biochemist who specializes in the effect of nutrition on long-term health. He is the Jacob Gould Schurman Professor Emeritus of Nutritional Biochemistry at Cornell University.

Campbell has become known for his advocacy of a low-fat, whole foodsplant-based diet. He is the author of over 300 research papers on the subject, and two books, Whole (2013), and The China Study (2005, co-authored with his son), which became one of America's best-selling books about nutrition.[1] Campbell featured in the 2011 American documentary, Forks Over Knives.

Campbell was one of the lead scientists in the 1980s of the China–Oxford–Cornell study on diet and disease, set up in 1983 by Cornell University, the University of Oxford, and the Chinese Academy of Preventive Medicine to explore the relationship between nutrition and cancer, heart and metabolic diseases. The study was described by The New York Times as "the Grand Prix of epidemiology."

Campbell grew up on a dairy farm. He studied pre-veterinary medicine at Pennsylvania State University, where he obtained his B.S. in 1956, then attended veterinary school at the University of Georgia for a year.[3] He completed his M.S. in nutrition and biochemistry at Cornell in 1958, where he studied under Clive McCay (known for his research on nutrition and aging), and his Ph.D. in nutrition, biochemistry, and microbiology in 1961, also at Cornell.


Campbell joined MIT as a research associate, then worked for 10 years in the Virginia Tech Department of Biochemistry and Nutrition, before returning to Cornell in 1975 to join its Division of Nutritional Sciences. He has worked as a senior science adviser to the American Institute for Cancer Research,[4] and sits on the advisory board of the Physicians Committee for Responsible Medicine.[5] He is known in particular for research, derived in part from the China Project, that appears to link the consumption of animal protein with the development of cancer and heart disease.[6] He argues that casein, a protein found in milk from mammals, is "the most significant carcinogen we consume."[7] The implications are: that animal-derived proteins can "turn on" cancer cells carcinogenesis at the cellular level [8] and that plant foods (including plant derived proteins) can "turn off" cancer cells, also at the cellular level.

Campbell has followed a 99 percent vegan diet since around 1990.[9] He does not identify himself as a vegetarian or vegan because, he said, "they often infer something other than what I espouse."[9] He told the New York Times: "The idea is that we should be consuming whole foods. We should not be relying on the idea that genes are determinants of our health. We should not be relying on the idea that nutrient supplementation is the way to get nutrition, because it’s not. I’m talking about whole, plant-based foods."[10]

He has been a member since 1978 of several United States National Academy of Sciences expert panels on food safety, and holds an honorary professorship at the Chinese Academy of Preventive Medicine.[4] He is featured in the documentaries, Forks Over Knives, Planeat, and Vegucated.

In 2010 after cardiac surgery, former U.S. president Bill Clinton mostly adopted the plant-based diet recommended by Campbell, Caldwell Esselstyn, and Dean Ornish.

1.5 Million Australians With Diabetes

280 People develop diabetes every day.  There are over 1.5 million people in Australia with Diabetes.

63%  Aussie adults classed as overweight or obese in 2011-12

124,910 - the number of Australians expected to be diagnosed with cancer in 2013.  (149,990 – the number expected to be diagnosed in 2020.

45,600 - The number of deaths attributed to Cardiovascular Disease in Australia in 2011.

These statistics are very frightening and very real.  The reality is that maintaining goodhealth (and in many cases reversing disease and illness) is a relatively easy, doesn’t cost a fortune and is often just a matter of choice – Do you choose to have health, vitality and energy or do you choose to be overweight, develop diabetesheart disease or cancer?

Of course, no one in their right mind would ‘choose’ to have ill health but often we sit back and don’t look at the overall picture.  People are happy to go to their doctor and get a script filled out for drugs and medication to ‘fix’ the problem.  Unfortunately this ‘fix’ is just a bandaid to cover the problem and is not addressing the underlying cause of the disease.

If you continue doing what you have been doing for the past 20, 30, 40 or 50 years the problem will not be fixed. In most cases you will end up being diagnosed with another disease, then another, then another.

You could take control and ownership of your health, detox with an alkaline diet, make the right alkaline food choices and reverse the track you are on.  Seven Point 2 products will set all the right nutrients, The right PH in place and allow your body to heal - you can experience some profound healing to your body even in 1 month of the HEALTH MADE SIMPLE program.  You can either choose to bathe your cells in an acid bath or a slightly alkaline one I will leave it up to you to guess which one builds health and which one destroys it.

Part II ABC Catalyst Program - Gut Reaction

Probiotic Sparkling Vinegar Drink with B vitamins Water Kefir & Kombucha Are Good For You

Probiotic Sparkling Vinegar Drink with B vitamins Water Kefir & Kombucha Are Good For You

Here is the link to part II of the ABC science program Catalyst "Gut Reaction"- The latest scientific research is showing how the food we eat affects our gut bacteria and therefore our health.  Acetate in vinegar is helping with asthma - Kombucha and water kefir are also a type of vinegar drink with good bacteria (probiotics) and b vitamins and are easy to make. 

Isabell Shipard - Importance of Vitamin C & Book Review

Herb Farmer, Author and medicinal herb expert Isabelle Shipard has written the following books:

How Can I Use Herbs in My Daily Life?

How Can I Grow And Use Sprouts As A Living Food?

How Can I Be Prepared With Self Sufficiency & Survival Foods?

They are all excellent educational books and she also has a substantial Herb Farm in Queensland With an online business

The Importance of Vitamin C Includes also Advice from Dr. Lady Cliento (a specialist with mothers and children) The excerpt from the book How can I Use Herbs is about the high vitamin C content of the Acerola Cherry which is native to the Caribbean, fast growing and 2-5m and bushy. 

New Medical Research Link Between Gut Bacteria & Health

Micro greens - Optimum Dense Organic  Nutrients Full Of Living Enzymes, Protein, Vitamins, Minerals, Fibre

Micro greens - Optimum Dense Organic  Nutrients Full Of Living Enzymes, Protein, Vitamins, Minerals, Fibre

ABC Catalyst program last night was about the new medical research into the link between gut bacteria (therefore what we eat) and diseases such as autism, asthma, obesity, diabetes to name a few - here is the link:  part 2 goes to air next week.  

The sprouting and micro green class will not be going ahead at this stage as there was not enough people interested.


Protect Your Brain From Dementia/Alzheimers

I have just re-read the book

"Power Foods For The Brain" by Dr. Neal Barnard

Clinical researcher and associate professor of medicine at the George Washington University School Of Medicine and Health Sciences and I highly recommend it.  He discusses what scientists are finding as a common denominator in alzheimer & dementia brains and in a nutshell plaque build up in the brain is caused by animal fats (including cholesterol from shellfish) and excess metals i.e. iron, copper, zinc, aluminium, & mercury. Sources of excess metals include unfiltered tap water, copper pipes, foil, packaging, multivitamins, cast iron cookware, fortified breakfast cereals, meat, organ meats, fish, shellfish, frozen pizza, tinned foods, soda cans, baking powder, antacids, antiperspirant, tea (camellia sinensis - contains aluminium in the leaf). Copper plus bad fats daily - saturated and hydrogenated/trans fat is showing to be harmful to the brain that includes dairy - (be careful because olive oil also contains 14% saturated fat but overall is a very good one to use.)  Salmon is about 50% fat - 15-30% is omega 3 & the other 70 to 85% is saturated & unsaturated fats. His recommendation is to consume no animal foods at all but have a low fat, low sugar diet based on the following foods:

Which foods are helpful for the health of the brain? 

Fresh foods are far more effective than vitamin tablets. 

Vitamin E

Through walnuts, almonds, hazelnuts, pine nuts, pecans, pistachios, sunflower seeds, sesame seeds, and flaxseeds. 


Fresh broccoli, kale, spinach, asparagus, green leafy vegetables, beans, peas, citrus, rock melon (cantaloupe), wild rice also contains folate.

Vitamin B6

 Whole grains such as oats, barley, green vegetables, beans, legumes, sweet potatoes, bananas and nuts. 

Vitamin B12

Fortified rice, almond or oat milk, B12  chewable supplement 1000mg 3 times per week, breakfast cereals.

Also helpful are orange coloured fruits and vegetables, blueberries, apples & pears & other bright coloured fruits and vegetables.  This kind of low fat plant based diet is also helpful for the prevention of cardiovascular disease.   

Physical Exercise

Efficient Blood flow throughout the human body is helped by daily exercise - your brain makes up 2% of your body but uses 20% of your blood supply. 

Cognitive Exercises

Linking, language learning & sites like Luminosity are helpful.  





Importance Of Vitamin C

Rosehips Contain Vitamin C & Were Used in WWII  in the UK due to a shortage of Oranges

ust to let you know that I was interviewed today by the Tv show "Today Tonight"

The current affairs show is on  channel 7 and it is a good news story about our garden and why I am a keen vegetable grower, they will also be featuring Jeremy Cordeux`s garden and Steve Hailstone.  My new blog will be promoted on Today Tonight face book page which is great! The show will be aired on Monday 22nd April (unless they change this) and will be advertised on the weekend, you can probably view it on their website.

itamin c

Higher primates (including humans) and guinea pigs cannot make vitamin c and so it must be ingested daily.

I believe that we should get most of our vitamins and minerals from food and vitamin supplements are only for supplementation to an already excellent diet.  We are not always perfect (including myself!) nor can we always rely on the nutrient content in the food we buy due to freshness and farming methods so I choose to take a natural vitamin C powder made from fruit in very small amounts and I use citrus zest and lemon juice on my food to enhance my vitamin c consumption and iron absorption.

Vitamin C  has been used successfully intravenously to treat cancer instead of chemotherapy by medical practitioners in the US and here is a  60 Minutes Program story about a farmer in NZ with swine flu, nearly died and Vitamin C saved his life.

Dietary C is also very important because your body will not absorb plant based iron called nonheme iron unless there is Vitamin C present in the gut at the same time.  Vitamin C is very heat sensitive and is destroyed when heated above body temperature so it is important to add raw fruits or vegetables such as red capsicum, citrus, raw kale, cauliflower, strawberries, collards or sauerkraut in the same meal and always include them in your salads. 

How To Grow Citrus

Grow A Few Lemon Trees

Grow A Few Lemon Trees

Strawberries contain Vitamin C

Strawberries contain Vitamin C

Raw Broccoli Contains Vitamin C

Raw Broccoli Contains Vitamin C